The Global True Wireless Earbuds Trends 2023

True wireless stereo earbuds are now the most popular type of headphones on the market. Tech fans all over the world are freeing themselves from wires for good without sacrificing elements that traditionally have only been available with premium wired devices. The TWS market is developing rapidly. Audio quality, noise cancellation, battery life, and price are now much more in sync with what consumers are looking for.

And then there's the inescapable impact of COVID-19. More people are working from home than ever before and entertainment has become increasingly digital. TWS earbuds are an immersive and convenient way to separate this new ‘office’ from our usual living spaces, as well as a cable-free solution for calls, music, gaming and workouts.

In this post, we're going to take a closer look at what's driving the TWS market, the technology that's guiding innovation from manufacturers, and our very own creative TWS earbud with lighting control. Check it out.

Understanding the TWS Market

The TWS market is growing rapidly. Qualcomm’s 2021 State of Play report suggests that the adoption of truly wireless earbuds has almost doubled since 2020, from 23% to 42% globally.

The freedom truly wireless earbuds offer has made them “the most desired form factor for on-the-go headphone use.”

So what's driving this trend? Two important factors may be the rise in mobile video consumption and gaming content. Tech fans are starting to realize that TWS represents a convenient way to listen on the go, and an immersive way to engage with any kind of media from almost any kind of device.

In fact, 42% of consumers in Qualcomm’s survey use wireless earbuds for watching TV, movies, and other video content. That figure can be expected to rise as battery life and latency improve further.

There’s also a greater awareness of the types of features that TWS earbuds can provide. Beyond the ‘wire-free’ USP, concepts such as high-resolution audio and noise cancellation are becoming more prevalent. As a result, the demand for immersive listening experiences on the go is growing. TWS growth is particularly strong in China and India.

Smartphone Brands Have a Major Influence On the TWS Market

Although TWS technology is increasingly being used with laptops, tablets, and TVs, it’s important to note that mobile phones remain the most popular device to pair with them. With that in mind, the decision of major smartphone manufacturers – including Apple and Samsung – to drop the headphone jack and bundled-in-the-box wired headphones from their latest releases is forcing consumer behavior to change. The increased adoption of TWS goes hand in hand with a decline in the use of wired models and on-ear headphones.

Soon enough, we may see TWS earbuds coming as standard accessories with new mobile phone purchases.

Tech Trends Guiding TWS Manufacturers and Consumer Expectations. There are several trends impacting the focus of TWS manufacturers and consumer expectations.

Low Latency

With video calls, watching movies, and mobile gaming all growing in popularity, consumers are on the hunt for wireless audio that has low latency and robust connectivity.

Voice calling is, according to Qualcomm, the second most popular use case for truly wireless earbuds globally. Although entertainment is at the fore, it’s easy to see why the basic functionality of preserving wireless voice call audio matters as much as ever.

Noise Cancelling

Earlier we mentioned that audio consumers are getting savvier about the kind of features available with TWS earbuds. One of those is active noise cancellation. Qualcomm’s research states that 71% of consumers are interested in active noise cancellation as a feature.

In 2021, it was the sixth most important headphone purchase criteria, compared to ninth in 2010. The perception is that active noise cancellation will improve the overall sound experience. Improved sound quality is the top reason that consumers say they are seeking active noise cancellation, with home, public transport, and outdoor environments the most notable places where it would be useful.

Bluetooth 5.2

Bluetooth 5.2 represents the latest in Bluetooth technology. It’s not yet seen a widespread rollout but there are several upgrades to older Bluetooth protocols that will excite TWS users.

The first is Low Energy power control. The notion of Low Energy was implemented with Bluetooth 4 and its use has mostly been reserved for connections with fitness trackers and other low energy applications.

But with Bluetooth 5.2 comes the new LC3 codec. More data can be transmitted over lower bandwidth, using lower power. This is good news for both audio quality and power efficiency, because the LC3 codec compresses audio data more, without sacrificing audio depth.

The most eagerly anticipated advance from Bluetooth 5.2 is the introduction of Isochronous Channels. This change will allow you to connect multiple Bluetooth devices to a single source. Just imagine using your TWS earbuds at home. Rather than having to manually change connections between your phone, PC, or TV, you can connect to all of them at once and switch between them automatically.

Introducing Our World's First TWS Earabuds with Light Contorl

We HHO, a Digital Technology Co. Ltd was founded in July, 2021. Our team has created DingTalk, serving more than 500M users. Our founder, Mr. Chen Hang, is former vice president of Alibaba Group and CEO of Dingtalk, a leading enterprise-level intelligent mobile workspace for organizational management and operations under Alibaba Group. By 2021, the number of users Dingtalk served had reached 500 million. We believe digital technology is the future and we are dedicated to empower it to our daily life.

HHOGene is an innovative brand under HHO. Brand inspiration originally from "light". From human learning to use fire, to the ability to control light; From the simple lighting of light to the transmission of information to create an atmosphere. From a small chip, it can carry hundreds of thousands of light combinations. Human beings have never stopped exploring the future infinitely.

We pay tribute to the development of optical technology and digital information, and focus on the perception and discovery of life, curiosity and imagination growing in the future.

Take "light" as the experience window of products, and explore the interactive experience mode of products in the future.

Through continuous research on the digital ability of light, we will create smart hardware products with smart technology through emotional design.

Our first generation TWS earbuds called "HHOGene GPods",mainly functions are:

For GPods details, pls refer to our offical website to know better:

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